Vision
Women
We will set women in the center of the product creation to build the technical apparel women desire. This might sound basic, but many women's products are still today an ideated version of a product designed with men in mind. This is an issue since our bodies are very different.
Materials
We call our products clean sportswear as the collection is made from biomaterials, consisting of oil extruded from the seeds of the Ricinus plant and 100% recycled materials meticulously crafted into high quality fabrics in Italy and Japan.
Planet
It is a fact that Humankind is using more resources than our planet can cope with while global temperatures are rising and many wars are still fought over oil today. By excluding the use of fossil fuels we spare the planet the destruction and challenge the international power structures.
Movement
We believe exercise is an important element to feeling balanced in our bodies. It creates headspace, releases tensions and leaves us energized and in good health. We celebrate movement in any form and pace and want to inspire you to follow your own rhythm.